1. The emic perspective is a realistic point of view from the inside of the culture. Its benefits are knowing the real information and ways the culture does it. The etic perspective is the 'outisder' perspective, where there's no way in to the actual culture. There may be parts of information that the researcher learns, but this may not actually be true to the culture. Its benefits are being able to compare it to other cultures and the differences/similarities. I would say that emic is better because it's a way into the culture and the truth.
2. These rules exist so there's a way to determine that a piece of writing is an ethnography and to be able to to compare different ethnographies.
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